Designer Interview: Gerry McGovern, Land Rover

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Land Rover design director Gerry McGovern talks us through Land Rover’s design, brand, philosophy and heritage (featured in Car Design Review 6)

“While it’s incumbent on me to be cognizant of what’s going on in the market, quite frankly I don’t take any notice of the competition when it comes to design. I have a single-minded view: we have a design strategy and a brand architecture that we think is absolutely right for the Land Rover brand. Considerable creative intellect has gone into its creation. Clearly, we have to be flexible enough to respond to external factors which could impact that approach, but generally, I’m not interested in following the latest trends. Trends come and go.’

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